Meet the Team

We’re entrepreneurs and designers. Dreamers and makers. Hucksters and hackers.

Janice Fraser
Founder & CEO

Janice is an entrepreneur and interaction designer for web and mobile products. During her 15 years in Silicon Valley, she has raised capital, founded both successful and failed startups, consulted to both large enterprises and early stage firms.

Janice was cofounder of design firm Adaptive Path and served as the company’s first CEO. During her tenure, Adaptive Path tripled in staff and revenues, developed and sold a product to Google, coined the term Ajax, and transformed Adaptive Path from a lifestyle partnership to a high-growth firm.

Janice has been a guest speaker at many conferences and universities, including Haas, Kellogg, Stanford, and the Presidio Graduate School of Management.

Janice serves as an adviser to many startups, including TaskRabbit, Mingly, PopVox, and Diaspora.

Jason Fraser
Founder & International Business Development Lead

Jason is an ops guy and has done everything from managing the phone systems for Citibank’s west-coast branches and office towers, to running production, fulfillment, and customer service for 20x200 (a venture funded startup).

At LUXr, Jason leads the global business development strategy and works closely with accelerators and partners to ensure that LUXr products and distribution partners support the growing ranks of entrepreneurs worldwide.

Jeana Alayaay
Growth and Strategy Manager

Jeana is a pragmatic daydreamer who was grown in SF and aged in LA. After studying Middle Eastern Political Economy and Legal Studies at UCSC and UCLA, she has returned to the Bay as a passionate believer in customer-centric product design, social entrepreneurship, and Gen Y.

At LUXr, Jeana is having a blast learning about Lean UX and cultivating her critical thinking skills with the goal of knowing each and every customer personally. Other goals include: walking El Camino Santiago, meeting Prince and breeding unicorns.

But wait, there’s more...

The LUXr family includes our mighty interns and contributors who are leaders in the Lean Startup community.